SKU: 32929938114

Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

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Description

Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer LoyaltyBrand Real is a business strategy guide for making a brand's promise stand up at every customer touch point. Packed with proven, repeatable management practices, the book shows how to establish a clean brand architecture while avoiding the needless complexity that has tripped up many promising companies. Author Laurence Vincent presents cautionary tales of supposed brand superstars as well as instructive case studies of genuine brand giants like

Brand Real is a business strategy guide for making a brand's promise stand up at every customer touch point. Packed with proven, repeatable management practices, the book shows how to establish a clean brand architecture while avoiding the needless complexity that has tripped up many promising companies. Author Laurence Vincent presents cautionary tales of supposed brand superstars as well as instructive case studies of genuine brand giants like American Express, Apple, Cisco, Google, Qualcomm, Virgin, and others. Readers will learn how to connect the outward-facing elements of their brands--logos, advertising, imagery, communications--directly to the core elements of business strategy. Most importantly, they'll explore the correlation between a succinct, efficient brand and powerful, lasting connections with their customers.Companies are becoming increasingly creative in their branding strategies--building identities ranging from the warm and fuzzy to the ultra cool and edgy. But it seems many of these enterprises forget that a brand, at its heart, is a promise to deliver. Brand Real ensures your customers' experiences lives up to that promise and that their loyalties stay with you.

Binding Type: Paperback
Publisher: Amacom
Published: 03/28/2012
ISBN: 9780814439265
Pages: 272
Weight: 0.89lbs
Size: 9.00h x 6.00w x 0.62d
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SKU: 32929938114

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Lake Worth, US
★★★★★ 5
Size was right on
Color: Black, Size: XX-Large, Color: Black, Size: XX-Large
This is my new stage shirt. I got so many compliments of the look and feel.
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Reviewed in the United States on May 18, 2026
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Color is excellent
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The fit overall is good. The arms are a little big but fits well everywhere else. Love the color.
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Rowan
Natrona Heights, US
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Solid Basic Dress Shirt With a Slightly Small Fit
Color: Grey, Size: XX-Large
This shirt is pretty decent overall for the price. The material is on the thinner side, but thankfully it doesn’t have that overly shiny look that a lot of cheaper dress shirts tend to have. It still looks fairly clean and presentable, and it works well for business casual wear or occasions where you just need a simple button-down that looks put together. Fit-wise, I’d say it runs slightly small. It’s not dramatically off, but if you’re between sizes or prefer a little extra room, sizing up might be a good idea. Other than that, it’s a solid basic shirt that gets the job done without looking cheap.
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Reviewed in the United States on May 28, 2026
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Color: Black, Size: X-Large
Whatever their size chart says order a size up and it will fit perfect. The size chat suggests a large for me. I read some reviews and ordered extra large and it fits perfect.
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