SKU: 68364352758

Biotin Shampoo for Hair Thinning & Thicker-Looking Hair (473ml) | Ammuri Beauty

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Description

Biotin Shampoo for Hair Thinning & Thicker-Looking Hair (473ml) | Ammuri BeautyThe Foundation of a Healthier Hair Routine The Ammuri Biotin Shampoo is a daily use hair care treatment formulated for those experiencing thinning hair, reduced density, or a scalp that needs rebalancing. Enriched with Biotin, DHT blocking botanicals, and scalp nourishing actives, this shampoo works at the root quite literally to support the conditions needed for thicker looking, healthier hair over time. This is not a one wash miracle. It is the

The Foundation of a Healthier Hair Routine

The Ammuri Biotin Shampoo is a daily-use hair care treatment formulated for those experiencing thinning hair, reduced density, or a scalp that needs rebalancing. Enriched with Biotin, DHT-blocking botanicals, and scalp-nourishing actives, this shampoo works at the root — quite literally — to support the conditions needed for thicker-looking, healthier hair over time.

This is not a one-wash miracle. It is the first, essential step in a considered hair health routine.


Key Benefits

  • Supports the appearance of thicker, fuller-looking hair with consistent use
  • Helps create a healthier scalp environment conducive to hair growth
  • Gently cleanses without stripping natural oils or moisture
  • Helps reduce the appearance of hair thinning over time
  • Strengthens the hair shaft to reduce breakage and improve resilience
  • Suitable for daily use on all hair types

Who This Shampoo Is For

Formulated for those experiencing:

  • Noticeable hair thinning or reduced density
  • Excessive hair shedding during washing or brushing
  • A scalp that feels imbalanced, oily, or lacking vitality
  • Fine or limp hair that lacks volume and body
  • Those seeking a gentle, daily-use solution as part of a hair health routine

Suitable for men and women. Safe for colour-treated hair. Suitable for all hair types including fine, normal, and thick hair.


Ingredient Spotlight

Biotin (Vitamin B7)
A water-soluble B vitamin that plays a key role in keratin production — the structural protein that makes up the hair shaft. Biotin supports the hair's natural strength and resilience, helping to reduce breakage and support the appearance of thicker, healthier-looking hair with consistent use.

DHT-Blocking Botanical Blend
Dihydrotestosterone (DHT) is a hormone linked to hair follicle miniaturisation and thinning. This shampoo contains a carefully selected blend of botanicals known for their ability to help inhibit DHT activity at the scalp, supporting a healthier follicular environment over time.

Niacin (Vitamin B3)
Supports improved scalp circulation, helping to deliver nutrients more effectively to the hair follicle. Improved blood flow to the scalp is associated with a more nourished follicular environment and improved hair vitality.

Argan Oil
A lightweight, nutrient-rich oil that conditions the hair shaft without weighing it down. Argan Oil helps improve shine, manageability, and overall hair texture while protecting against environmental damage.

Saw Palmetto Extract
A well-studied botanical extract used in hair care for its ability to support DHT inhibition at the scalp. Saw Palmetto is widely regarded as one of the most effective natural ingredients for supporting hair density and reducing thinning.


Texture & Feel

The Biotin Shampoo has a rich, creamy lather that cleanses thoroughly without stripping. It rinses clean, leaving hair feeling soft, light, and refreshed at the root. Hair feels noticeably more manageable after each wash, with improved texture and body over time.


How To Use

Daily Hair Routine

  1. Wet hair thoroughly with warm water
  2. Apply a generous amount of shampoo to the scalp and roots
  3. Massage gently with fingertips for 60–90 seconds — this stimulates scalp circulation and enhances active absorption
  4. Work through the lengths of the hair
  5. Rinse thoroughly with cool or lukewarm water
  6. Follow with the Ammuri Hair Growth Serum for enhanced results

For best results, use daily or at least 4–5 times per week. Consistency is essential for visible improvement in hair density and scalp health.


Results Timeline

Weeks 1–2: Scalp feels cleaner, more balanced, and refreshed after each wash. Hair feels softer and more manageable.

Weeks 3–4: Reduction in visible hair shedding during washing. Hair begins to feel stronger and less prone to breakage.

Weeks 6–8: Noticeable improvement in hair density and volume. Hair looks and feels thicker at the root.

Long-term consistency: With continued use, the scalp environment remains balanced and supportive of healthy hair growth. Results are cumulative — the longer you commit, the more significant the improvement.


Complete Your Hair Growth Routine

For optimal results, pair with:

  • Ammuri Hair Growth Serum — apply directly to the scalp after washing to deliver targeted actives to the follicle between washes
  • Ammuri Biotin Haircare Set — the complete shampoo and serum system for a fully considered hair health routine

A shampoo alone can only do so much. Pairing it with a leave-in scalp serum significantly enhances results by delivering actives directly to the follicle without rinsing.


Frequently Asked Questions

How often should I use this shampoo?
For best results, use daily or at least 4–5 times per week. The active ingredients work cumulatively — consistent use is key to visible improvement in hair density and scalp health.

Is this suitable for colour-treated hair?
Yes. The formula is gentle enough for colour-treated hair and will not strip or fade colour with regular use.

Can both men and women use this shampoo?
Yes. The formula has been developed for both men and women experiencing hair thinning or reduced density. The DHT-blocking botanicals are beneficial for both.

How long before I see results?
Most customers notice reduced shedding and improved scalp comfort from weeks 3–4. Visible improvement in hair thickness and density typically becomes apparent from week 6–8 with consistent daily use.

Should I use a conditioner alongside this shampoo?
A lightweight conditioner applied to the mid-lengths and ends (avoiding the scalp) can be used alongside this shampoo. Avoid applying conditioner directly to the scalp as this can reduce the effectiveness of the active ingredients.


Our Promise

  • 🇬🇧 Developed in the UK
  • 🐰 Cruelty-free — never tested on animals
  • 🔬 Science-backed formulation with clinically studied actives
  • 🌿 Free from unnecessary sulphates and harsh stripping agents
  • ✨ Dermatologist-inspired — formulated with scalp and hair health at its core

At Ammuri Beauty, we believe hair health begins at the scalp. Every product in our hair range is developed with purpose — no overclaiming, no shortcuts, just considered formulation designed to make a real difference.

Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 68364352758

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4.8 ★★★★★
Based on 505 reviews
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Product Reviews
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Tara Tadema
Bozeman, US
★★★★★ 5
Ordered in spring/summer and it arrived separated too BUT...
Style: Restorative Protective Cream-1.3 Fl Oz
Ok, So I heard great things about this cream and decided to order. I ordered on May 28th and I live on the Gulf Coast of Texas and it is in the low 90s right now. I was worried mine would arrived separated like many others claimed to have gotten theirs, and sadly it did. Warm weather or not, blue water shot out of the tube the minute I squeezed it. Luckily, I read Mia P's review and submerged my tube in warm water (hot water actually straight out of my instant hot water faucet). I left it for about 5 minutes then shook it vigoroously. It seemed to help but was still a bit wonky so I repeated the process again and success! My tube is totally fine now and comes out in a thick, rich, emollient cream as it is supposed to. I will update my review after I use it more but so far I love the way it feels on the skin. It is very thick but spreads nicely and completely absorbs into the skin and leaves no greasy residue which is a big deal because I have oily skin. I purchased this to help with my Retin A uglies (I actually am using Musely with .05% tretinoin) and am hoping it helps with the redness and peeling I am having. I will update my review once I've used it for a while but wanted to post this review as I saw so many people complaining about the separating and just thought I'd mention that you can fix this issue if you have it (and there is a good likely hood that you will). Update: I've been using this for a week now and I am absolutely in love with this cream! It is the most hydrating and healing cream I've ever used. Usually, thicker face creams like this would cause issues for me with acne or clogged pores as I do have oily skin that can break out if I use products with occlusive ingredients, but this one does not. In fact, my skin has never looked better! This is a must-have if you are using Retin-A/Tretinoin and going through the red/peely phase with your skin. The separation that occurred when I first received it has not been a problem and the cream is staying thick and free from any strange liquidy issues after I put it in hot water as mentioned in the first part of my review.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 28, 2023
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Verified Purchase
hellsbellstrudy
Fort Morgan, US
★★★★★ 5
Saved My Skin and Healed My Eczema
Style: Restorative Protective Cream-1.3 Fl Oz, Style: Restorative Protective Cream-1.3 Fl Oz
I was having the worst skin winter of my life. I am hypersensitive and my skin started rejecting an expensive line I had used for many years (EL). My skin wasn’t healing even just using AQ balm on it and occasionally steroids when it was extra bad, and the pronounced eczema on my eyelids and neck for months was making me miserable and gross looking. I started researching brands I hadn’t tried for super sensitive skin and saw recommendations for Avene. We were leaving on a vacation and I was desperate to feel better so I ordered this and the matching serum. I started with only this cream and overnight I saw my skin start to heal. Within a few days it was like the last few months never happened. I carefully added the serum and had no issues. I used only these two products for the month I was gone and had glowing skin the whole time. This is thicker than a normal lotion since it is made to protect your skin but if you let it warm up a few seconds it smoothes easily. This will definitely remain a staple in my skin arsenal and I can’t thank you enough for making an actually gentle but effective product! This picture is two weeks after starting the product, smooth skin and confident to take selfies!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 3, 2026
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Verified Purchase
JNL220
Battle Creek, US
★★★★★ 5
Don’t let the bad reviews deter you from saving your skin
Style: Restorative Protective Cream-3.3 Fl Oz, Style: Restorative Protective Cream-3.3 Fl Oz
I avoided purchasing this product for a while due to the bad reviews. However, it is still highly recommended by several dermatologist for skin barrier repair. Upon doing my own research, the product can separate if it is stored in cold temperatures (41 degrees or less). This can be fixed people!! It literally says it on the bottle/box and there’s even a video that Amazon posted saying this can happen. It does not affect the product. It’s just the thermal spring water and some oil separating but it can be reincorporated. So I took the risk and ordered this. I’m a first time purchaser. It was already at my door when I was leaving for the gym at 5:30am so I let the package sit in my car for about 1.5 hours (temp was about 70s). I put the tube in a glass of hot sink water for 10 minutes when I got home. I rolled the tube in my hands for a few minutes to mix everything together. Guess what. It came out like a CREAM. No liquid shot out at me. If you can read, do a little research, and can follow instructions, you can get a working product. I have sensitive skin. It’s been a struggle healing my skin barrier but it was getting better. I decided to do something dumb and try dermaplaning. My cheeks have been very red and irritated since. I did avoid active products for a few days after dermaplaning but it was still irritated. Just with the first time use of this product, it was nearly instant relief of some of the redness. It’s fragrance less which is great. It is currently on sale so I think the value is good for what it is right now. I only used two pea-sized amount for my whole face so I think it will last awhile. This can significantly help your skin barrier! Do your own research and read the instructions!
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Reviewed in the United States on May 20, 2026
S
Verified Purchase
S. Lewis
Birmingham, US
★★★★★ 3
Samples great, purchased product not
Style: Restorative Protective Cream-1.3 Fl Oz
My dermatologist recommended this cream after a laser procedure, and gave me some samples to take home. I found the thick, smooth cream calming and protective for my irritated skin. The zinc oxide leaves a whitish cast at first, which does tend to fade after it sinks in, but it could be problem if you have darker skin. Not an issue for me since I’m pale. Because I liked the samples, I ordered two full-size tubes. Both arrived with the product inside completely separated. The texture was nothing like the samples. I opened the first tube and clear, watery liquid spilled everywhere. I quickly recapped it, shook and squeezed the tube as much as possible to try to re-emulsify the product, and it remained stubbornly separated, with chunky white paste suspended in thin liquid. I’ve thoroughly shaken the second tube and continue to hear the sloshing of thin liquid. So apparently once the cream has separated, it will not re-mix. I don’t know what caused the unacceptable condition of the product—manufacturing variation, storage conditions prior to shipping, or conditions during shipment. Whatever it was, I would not buy this product in this way again. The samples were a five star product. The full size product I received was zero stars.
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Reviewed in the United States on February 15, 2026
N
Verified Purchase
Najma Ahmed
Chelsea, US
★★★★★ 4
Helped calm my damaged skin barrier, but expect stinging on very raw skin
Style: Restorative Protective Cream-1.3 Fl Oz
I bought this because I severely damaged my skin barrier and needed something gentle that would help my skin calm down and heal. My skin was extremely sensitive, raw, irritated, tight, and honestly uncomfortable even with water touching it. This did help, but I do want to mention that if your skin is VERY damaged or raw, there can be some stinging at first. I experienced that myself during the first few applications. The stinging didn’t last long for me, but I think it’s important to mention because people with damaged barriers are usually desperate for relief and can panic when products sting. What ended up helping me most was using this as part of a simple barrier repair routine instead of using it alone. What I personally did: * Wet my face first with either water or Avène Thermal Spring Water so my skin was damp but not soaking wet * Applied the Avène Cicalfate onto the damp skin * At night, I sealed everything in with CeraVe Healing Ointment (Aquaphor would probably work too) I repeated this every night before bed and sometimes during the day if I was staying home. If I was leaving the house during the day, I would do the same steps but use sunscreen instead of sealing with ointment. I honestly think sunscreen is extremely important when your skin barrier is damaged and trying to heal because irritated skin feels even more sensitive when exposed to sunlight. I used this day and night, very easy to use, and didn’t experience breakouts from it. The texture is thick but comforting once applied, especially when your skin feels dry and stripped. Overall, I would buy this again. I don’t think it’s some overnight miracle product, but it genuinely helped my skin calm down and recover when my barrier was damaged. I personally didn’t notice any strong fragrance, which I appreciated since my skin was already extremely irritated. I also like how versatile this product is. Even though I originally bought it for barrier damage, I can see why people use it for irritation from retinol, over-exfoliating, dry patches, or skin that just feels compromised in general.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 14, 2026

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